CASE STUDY — BRANDING · WEB DESIGN
Halcyon Dental
A twelve-chair practice competing on price in a city full of them. We rebuilt the brand around calm, not discounts — and the booking numbers moved within a quarter.
+42%
Booked consults
−31%
Cost per lead
1.9s
Largest contentful paint
9 wks
Brand to launch
The problem
Six competitors within four miles, all running the same new-patient coupon. Halcyon's own site buried its best asset — a genuinely unhurried, sedation-friendly experience — under stock photography and a fee table.
What we did
Repositioned around anxiety-free dentistry. New wordmark, a quiet palette, real photography of the actual rooms, and a two-field booking flow that replaced a nine-field form. Built in Divi 5 on a reusable component set.
The result
Booked consults up 42% over the prior quarter with no increase in ad spend, and cost per lead down a third as organic and map-pack traffic took over from paid.
They found the thing we were already good at and made it the whole brand.
Dr. Lena Ashford — Founder, Halcyon Dental
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